They should also consider that AR is highly dependent on the customer's lighting and technology. Retailers must have high-quality product images that are shot on mannequins for the output to high quality, especially for AI-driven interfaces.įor retailers who wish to develop fitting rooms with AR, they must invest in developing 3D assets of their inventory. The virtual dressing room is only as good as the retailer's imagery. Each retailer must decide which technology they want to go with to power their virtual try-ons based on their product and audience.Ģ. AI-driven options, on the other hand, are perfect for apparel, but might not be as compelling for beauty. AR is great for accessories, but might not be as conducive for apparel and to showcase styling and fit.
![visual lighting technologies mens fashion visual lighting technologies mens fashion](https://ph-live-05.slatic.net/p/a186adfca559e6cccf0a0ebea4155ccd.jpg)
My company, for example, offers an AI-driven dressing room interface that allows shoppers to create their own looks by mixing and matching outfits on models that look similar to them.Įvery technology option comes with its own set of advantages and disadvantages. AR allows shoppers to virtually see what the garment or accessory might look like. There are a number of ways in which retailers can approach dressing rooms, whether it's augmented reality (AR) or artificial intelligence (AI). Choose your technology after weighing the pros and cons. Now that we've explored why retailers should consider virtual dressing rooms, here are a couple of tips for how your retail business can get started with them:ġ. Or style different shades of the same blouse with the skirt to see which shade she likes best. A shopper can judge how the shirt and skirt ensemble she picked out looks tucked in versus tucked out, for example. With tech-driven virtual dressing rooms, retailers offer shoppers more control over their choices, and this translates to a satisfying shopping experience online. This data can help retailers make informed decisions about future assortment and product photography They can judge which collection is received with enthusiasm and drill down on how customers are merchandising products - what garments they put together in an outfit the popular sizes and body types. According to my company's internal research, retailers have seen over 23% uplift in their average order value with AI-powered styling.With virtual dressing rooms, fashion retailers can harness an ocean of customer data that can enable them to better understand their shoppers. Thirty-nine percent of retailers ranked the "ability to turn customer data into intelligent and actionable insight" as one of their greatest challenges, according to a SAP survey. Increase loyalty and retention with virtual fitting rooms.
#Visual lighting technologies mens fashion skin
Additionally, retailers can finally offer truly inclusive and diverse shopping experiences to their shoppers with the use of virtual models - with virtual dressing rooms, shoppers can pick a digital model in a skin tone, size and body type that is relatable to them. With virtual dressing rooms, retailers can help shoppers determine size, fit and style and equip them to make informed purchase decisions. As of 2017, 62% of shoppers preferred shopping in-store because they are able to see, touch, feel and try out items. Due to rising concerns around Covid-19 variants, retailers have rolled out various safety measures in most brick-and-mortar stores and are looking at tech-driven dressing to rapidly replace the fitting room experience that was once the main selling point of in-person stores. More than half of all women and men no longer feel safe trying on clothes in fitting rooms, at 65% and 54%, respectively.
![visual lighting technologies mens fashion visual lighting technologies mens fashion](https://cache.mrporter.com/variants/images/17411127376416086/in/w2000_q60.jpg)
Here are four of the reasons to consider virtual fitting rooms: